Zenterio Enters into Partnership and Acquires Stake in AdScribe

Mar 24, 2015

Zenterio, which provides an independent software platform for interactive TV, and AdScribe, an agency working with brands and content owners to exploit opportunities on digital distribution platforms, have signed a wide-ranging partnership agreement whereby Zenterio has also become a strategic investor in AdScribe. This deal allows Zenterio to offer more value added services to their current pay TV operator customers and beyond by combining the power of the Zenterio OS with AdScribe's technology, know-how, and relationships.

Pay TV operators and industry research (including the recently published Zenterio research The Future of TV Advertising) highlight the importance of value added services within the digital TV world. As part of Zenterio's solution, Zenterio offers value added services in a unified way and ntegrated with the Zenterio OS.