ZPPR Announces Content Operating Platform for Brands, Agencies, and Media Companies

Jun 19, 2018


ZPPR announced a content operating platform for brands, agencies, and media companies. ZPPR addresses the complexity and inefficiency of today’s content creation workflow—ushering in a new era of collaboration, efficiency, and speed that delivers high-impact content when and where it matters most.

Mobile-first visual content is now at the center of messaging and communication, yet brands and agencies struggle to manage the complexity of gathering, curating, and publishing digital assets at scale. Media flows are fragmented, production processes are antiquated, and content cycles are slow, expensive, and impractical for the mobile-first environment.

ZPPR changes the paradigm, empowering content teams through an intuitive, cloud-based platform. ZPPR enables users and teams to collectively execute in real-time, providing the industry’s first comprehensive approach to content creation, curation, and distribution.

Currently, a select group of clients are in beta with ZPPR, representing consumer goods companies, media publishers, and digital agencies. ZPPR will be commercially available Summer 2018.