YouTube’s Top Kids’ Influencers Announce Participation in SafeFam Program

Feb 13, 2018

At Kidscreen Summit 2018, over thirty YouTubers and five agencies announced participation in SuperAwesome’s SafeFam initiative. SafeFam’s content certification is designed for young YouTubers and their parents to better understand and navigate the digital safety and privacy requirements of the under-13 audience on YouTube. Creators who have already signed up include DenisDaily and the rest of The Pals, SuperHeroKids, Gabe and Garrett, Grace’s World, Annie Rose, Hope Marie, The Daya Daily, The Fizz Family, The Crafty Girls, Millie and Chloe, Daniela Golubeva, BananaJamana and many more.

SuperAwesome is a “kidtech” company, whose technology, services, and certification standards are used by the global kids' digital media market. The SafeFam program creates a set of standards and best practices for YouTubers who are engaged in creating content viewed by a younger audience. This program has been designed to empower content creators, and in many cases, their parents as well, to better understand the digital safety and privacy requirements of the U-13 audience.

SafeFam comprises three elements:

  • Training on what it means to be brand-safe, kid-safe, and the repercussions of not adhering to these principles.
  • Content is reviewed for brand safety and appropriateness, as well as kid safety, employment laws and parental control.
  • Access to SafeFam Support to help with any additional questions and updates for additional guidelines and best practices as they emerge.

If the content creators are under 16, SafeFam also educates their parents on best practices, such as filming time guidelines (maximum session time, no night-time recording etc). SafeFam is as much about protecting the influencers themselves as it is about setting a standard for the content they produce for their young audiences.