YouTube to Sell Ads in Live TV Stream

May 08, 2018


YouTube has had a rough year thanks to the adpocalypse, but it recently announced a new offering to its ad line-up. YouTube is going to begin selling ads in its live TV stream. According to AdAge, “Like traditional pay-TV operators, YouTube has two minutes of local ad inventory per hour on each network that it can sell. So far YouTube has let the networks themselves sell that two minutes.”

Announcing the move at its NewFront presentation, Google will sell this time as part of its Google Preferred Package. YouTube TV inventory won’t be available as a standalone product. AdAgeReports, “YouTube will create a lineup of content for advertisers based on their demographic buy or affinity buy that could include YouTube TV.”