YouTube and Instagram Gaining Ground Among Social Media Users

Oct 18, 2018


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People tend to use social media – particularly YouTube and Instagram – more in 2018 compared to 2017, according to a new survey from The Manifest, a business news and how-to website. Nearly two-thirds of social media users report they use YouTube (63%) and Instagram (61%) more in 2018 than 2017, compared to 52% who say they use Facebook more this year.

Facebook Remains the Most-Used Channel

Although people use YouTube and Instagram more often this year, most people still use Facebook at least once a week. Eighty-two percent (82%) of people use Facebook, compared to 75% who use YouTube and 53% who use Instagram. Facebook is powerful as a social media channel because it is one of the oldest and most-established channels. Facebook remains popular, but YouTube and Instagram’s usage is growing.

Daily Use of Social Media Is Norm for Most People

Social media is part of most people’s everyday lives: 86% use it daily, and 72% use it multiple times per day. People use multiple methods to access social media – mobile, computer, and tablet apps in addition to web browsers and smartwatches, but the most popular are mobile apps and computer web browsers. Most social media users access social media from mobile apps (67%) and computer web browsers (57%).

Gender Dictates Frequency of Social Media Use

Seventy-five percent (75%) of women use social media multiple times per day, compared to 64% of men. This is attributed to the greater appeal social media has to women and their interests, experts say. The Manifest’s 2018 Consumer Social Media Survey included 627 people in the U.S. who use social media at least once per week.