YouTube Unveils Content ID Tool

Oct 19, 2007

YouTube has launched, in beta form, YouTube Video Identification--a content identification tools for YouTube. Video Identification is the next step in a long list of content policies and tools that YouTube has provided copyright owners so that they can more easily identify their content and manage how it is made available on YouTube. Video Identification joins the following policies and tools: YouTube's repeat-infringer policy, which terminates accounts of repeat infringers based on DMCA notices; YouTube's "hash" of every video removed for copyright infringement and block re-upload of that exact video file prospectively; YouTube's requirement of a 10-minute limit on the length of content uploaded to the site; and YouTube provides content owners with an electronic notification and takedown tool, to help them more easily identify their material and notify us to take it down. Video Identification is intended to help copyright holders identify their works on YouTube, and choose what they want done with their videos: whether to block, promote, or even--if a copyright holder chooses to license their content to appear on the site--monetize their videos.