YouAppi Releases New Matching Algorithm Designed to Optimize Performance

May 31, 2016

YouAppi, a pioneer in data-driven mobile customer acquisition, announced an updated Matching Algorithm which enables targeting the most relevant mobile prospects from the launch of a mobile user acquisition campaign. Leveraging three years of historical data, YouAppi's updated Matching Algorithm is able to match the right app ad to the right user based on analysis of the advertiser's app DNA and targeted user cohorts.

The app's DNA is determined by its key characteristic, including category, sub-category, keywords, target regions, etc., while user cohorts are determined by behavior and patterns of the users likely to be interested in the application. With these parameters, the updated Matching Algorithm derived from YouAppi's existing machine learning capabilities will deliver the right users, qualified before the install, to premium advertisers.

By using all of the data points available through YouAppi's OneRun platform, users who might look similar on paper will actually be offered different apps. For example, a 20-something interested in travel from Amsterdam, New York will most likely be targeted differently than a 20-something interested in travel from Amsterdam, the Netherlands, based on the history of similar user data aggregated by YouAppi over three years.

The company says what sets YouAppi's Updated Matching Algorithm apart when compared with other user acquisition solutions is its reliance on three years of historical data generated from over 15,000 campaigns on more than 3,500 apps and sites combined with first party data from the company's 1.5 billion mobile profiles. All the aggregated data is non-PII, derived from actions and post-install events with apps downloaded via YouAppi.