YouAppi Launches OM SDK and Secures IAB Tech Lab Certification

Jun 25, 2019

YouAppi announced the release of its recent Open Measurement Software Development Kit (OM SDK). YouAppi also announced that it has been officially certified as compliant by IAB tech lab, strengthening YouAppi's position as a trusted partner and an industry leader.

The Open Measurement Software Development Kit (OM SDK) is designed to facilitate third-party viewability and verification measurement for ads served to mobile app environments without requiring multiple Ad Verification Service Providers (Measurement Provider) SDK. To ensure that the Measurement Provider is collecting data from a reliable implementation of OM SDK by the Integration Partner, IAB Tech Lab has developed a certification program for validating the integration.

The certification significantly benefits YouAppi partners, as it will lead to more demand opportunities as well as provides an inside view into advertising supply and demand for both advertisers and publishers, allowing them to maximize monetization opportunities in real-time. The development of the OM SDK third-party ad measurement and verification is an industry-wide effort, to be used by Integration Partners (app publishers and ad SDK), as well as Measurement Providers.

Ad Types Supported

  • HTML Display Creatives (web-view based HTML5 ads, banners, interstitials, full screen etc)
  • Native Display Creatives (native layer rendered image and text ads)
  • Video Creatives (HTML5 Video in web-views or native in-app player video ads)

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