YouAppi Expands Its Predictive Analytics via Cohort Analysis

Nov 10, 2015

YouAppi, a provider of data-driven mobile customer acquisition tools, announced the availability of its Actionable Cohort Analysis. YouAppi says it has achieved significant growth in 2015 and now reaches 1.1 billion mobile profiles.

YouAppi OneRun now has the ability to attribute users to cohorts based on their usage behavior and patterns. This actionable analysis provides insight into the type of device activities and applications that a user is using, and maps and ranks the data criteria based on their interest in a category or sub-category of activities. YouAppi has segmented its cohorts across categories commonly seen on the app stores: Travel, Entertainment, Gaming, Shopping, Utilities, and Lifestyle.

For example, because YouAppi says it has learned that users downloading travel apps also download utility apps they'll need on their trip, such as navigators, maps, and trip planners, they are able to use our predictive algorithms to offer more relevant app recommendations based on Actionable Cohort Analysis.