YouAppi Closes $3 Million Round A Funding

Oct 23, 2014

YouAppi specializes in data-driven mobile customer acquisition, and announced that is has raised a $3 million Series A funding round led by Glilot Capital Partners, 2B-Angels, and Flint Capital. The company also announced its mobile customer acquisition solution that aims to deliver higher customer lifetime value (LTV). This new SDK-free service conducts real-time multi variant analysis and delivers mobile app recommendations to drive customer acquisition for brands, marketers and agencies, and to maximize inventory monetization for over 1,100 publishers.

Since 2012, YouAppi's product and R&D teams have been enhancing the company's proprietary predictive algorithms for analyzing mobile customer acquisition patterns via apps and the mobile web according to 25 different demographic, geographic, and interest-based factors. The company's technology then evaluates and segments the usage patterns of over 200 million users in order to identify profitable mobile customers for each mobile marketer based on Lifetime Value. YouAppi's algorithms are able to match the best content with the users most likely to engage and pay for it. After testing their technology on thousands of campaigns, YouAppi is now launching the enhanced mobile customer acquisition solution for marketers and agencies.