Yotpo Helps Brands Display the User-Generated Content Throughout the Buyer Journey

Jul 03, 2018

Yotpo, a complete customer content marketing platform, has unveiled a new suite of eCommerce solutions that leverages artificial intelligence (AI) to collect and display user-generated content (UGC) meant to drive higher conversions based on past performance. Utilizing machine learning algorithms, intelligent assistants, and personalized displays, Yotpo introduces a more dynamic and engaging experience across the buyer journey to accelerate sales. 

Earlier in 2018, Yotpo unveiled Insights, which applies natural language processing, deep learning, and sentiment analysis to user reviews to turn feedback into powerful customer experience data. The same AI engine powers Yotpo’s new eCommerce enhancements to enable:

Content Generation

  • More reviews: Machine learning optimizes email review request send times tailored to the customer, the company, and/or the industry.
  • Better quality reviews: An AI assistant encourages customers to write high-quality, in-depth reviews by suggesting relevant topics to cover. Topics are suggested based on previous submissions and buyer search history to ensure maximum impact on purchase decisions.

UGC Moderation

  • Auto-review: Sentiment analysis detects positive or negative sentiment words and phrases within reviews, allowing marketers to auto-publish positive reviews while flagging ones that might need manual attention and response.

eCommerce Displays

  • Personalized views: On product pages, shoppers will be able to customize their UGC views to quickly find specific information. In addition to a search-in-reviews function, visitors can filter reviews based on topics. Machine learning identifies the topics that had the most impact on purchase decisions.
  • Review highlights: Optimized for the mobile-first shopper, sentiment analysis pulls key snippets from top-performing reviews and displays them above the fold. 

Email and Social Ads

  • Best reviews for marketing: Yotpo dynamically pulls the best and most relevant copy and images in email promotional campaigns, cart abandonment emails, social ads and more.