Yotpo Announces Strategic Relationship With Oracle Bronto, Enhancing Ecommerce Email Campaigns With User-Generated Content

Apr 19, 2018

Yotpo, the AI-powered customer content marketing platform used by direct commerce brands announced that it has collaborated with Oracle Bronto. The relationship with Oracle Bronto, an email marketing vendor to companies in the Internet Retailer Top 1000, enables marketers to capture and convert more customers using user-generated content (UGC).

This integration automatically syncs Yotpo star ratings and reviews to product catalogs, infusing a wide range of email types with social proof known to improve conversions by as much as 166%. Machine learning informs which reviews are deployed, algorithmically pulling top performers based on score, content length, recency, engagement, and sentiment analysis. The integration also enriches email contact lists with UGC data, enabling Oracle Bronto and Yotpo customers to create new audience segments based on that data and trigger intelligent email flows in response to particular review events.