Yotpo Acquires Swell Rewards To Connect Reviews, Loyalty And Roi

Aug 16, 2018

Yotpo, a customer content marketing platform announced its first acquisition: Swell Rewards, a Boston-based provider of premium incentive marketing solutions for eCommerce and omnichannel brands. The move expands Yotpo’s suite of commerce marketing technology solutions. Brands will be able to manage reviews, visual marketing, consumer insights, rewards, and referrals from a single platform uniquely designed to meet their customer content, advocacy, engagement, and retention needs.

Yotpo and Swell have a pre-existing integration that enables commerce brands to reward customers for submitting and sharing user-generated content. The acquisition will enhance those capabilities and set the stage for new solutions that drive business growth. Yotpo’s proprietary artificial intelligence (AI) engine, which facilitates smarter and faster solutions for collecting, managing, displaying, and analyzing high-quality customer content, will be extended to optimize Swell’s existing product line and drive future innovation.

Like Yotpo, Swell is a provider of cutting-edge technology that supported the rise of D2C brands and the surge in eCommerce sales (now reaching upward of $450B according to Mary Meeker and Kleiner Perkins), boasting rewards and referrals programs that deliver an average 9x ROI.

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