Yahoo Unveils New Technology Offerings

Oct 01, 2015


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Yahoo Inc announced key updates to its advertising technology portfolio at Advertising Week in New York. For instance, BrightRoll is Yahoo's new, unified brand for programmatic advertising technology, offering a suite of media-agnostic tools to help advertisers, publishers, and partners connect with consumers across ad formats and devices. Additionally, Yahoo Gemini, the company's proprietary marketplace for search and native advertising across devices, introduces new product features and the Yahoo Preferred Partner Program.

Over the past year the company says it has focused heavily on product development, and is bringing together the strengths of Yahoo, BrightRoll, and Flurry to build a robust technology offering that simplifies the overall experience of digital advertising and drives measurable results for advertisers. This technology is integrated with Yahoo's unique data insights, including 165 billion daily events from more than one billion people worldwide, and Flurry mobile app behavior from 2 billion devices, enabling Yahoo to target the right audience across devices and deliver greater brand impact for advertisers.

(brightroll.com, https://advertising.yahoo.com/Blog/)