Yahoo Introduces Product Ads

Nov 17, 2015


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A recent study about holiday shopping behavior from Yahoo and Ipsos revealed that 44% of consumers use a search engine as their primary or secondary step when researching holiday gifts, and that 53% spend more time online looking for the best deal. The new Yahoo Product Ads offer a way for advertisers to reach consumers with both search and display ads to drive results and improve return on ad spend.

Yahoo says Product Ads provide advertisers an easy way to showcase their product offering to new and relevant audiences. Proprietary data and insights help marketers increase awareness with new users early in the sales funnel, drive incremental sales from recent visitors, and acquire new customers. Advertisers can reach customers while they are consuming digital content on Yahoo or the thousands of other properties. From a single feed, marketers can create image rich, dynamic, and relevant search and display ads to catch shoppers' eyes and drive more traffic to their sites.

Yahoo says major brands like Kohl's, Wayfair, and Overstock.com are already piloting components of Yahoo Product Ads, and we're working closely with technology partners such as Commerce Hub, Merkle RKG and ChannelAdvisor to bring Yahoo Product Ads to more retailers this holiday season.

(yahoo.com)