Yahoo Debuts New Video Series Hosted by Katie Couric and Sponsored by H&R Block

Jan 21, 2016


BEST PRACTICES SERIES

Yahoo! Inc. announced a new video series on Yahoo, Cities Rising: Rebuilding America, sponsored by H&R Block. Hosted by Yahoo Global News Anchor Katie Couric, the series takes a  look at urban renewal, positive changes, and growth in cities across America. In the new series, Couric visits different cities and explores how each is making pivotal changes to reinvent itself and reinvigorate the lives of the people in those communities. The series kicks off with a visit to Buffalo, NY, followed by New Orleans, LA; Oakland, CA; Houston, TX; Pittsburgh, PA; and Detroit, MI.

H&R Block is the presenting sponsor of the six-episode series Cities Rising: Rebuilding America. A branded H&R Block video segment will appear at the end of each episode in the series highlighting topics including tips on when to file taxes and when to expect a refund. As part of these efforts, H&R Block will also leverage Yahoo Splash Ads, which are high-impact ads integrated within the design of Yahoo's digital magazines, as well as video and display advertising on Yahoo to connect with viewers.

New episodes of Cities Rising: Rebuilding America will publish every other week on Yahoo.

(yahoo.com/cities-rising)


Related Articles

Kenshoo, a provider of agile marketing technology, released a new infographic, Kenshoo Digital Marketing Snapshot: Q4 2015, highlighting the changing landscape of social and search advertising as new social ad types move to the front lines and search spend continues to shift performance for marketers.
Kenshoo, a provider of agile marketing, announced its new Infinity Tag, an upgraded conversion pixel enabling marketers to better understand the role their digital campaigns played in customer transactions. Marketers using Kenshoo's Infinity Suite can now optimize their digital marketing campaigns with a level of insight unparalleled from other industry solutions. Infinity Tag helps elevate campaign performance by moving beyond currently accepted key performance indicators (KPIs) like total revenue to more granular conversion and attribution insights that inform optimization strategies.
AOL announced a strategic partnership with Taboola with the goal of delivering better content and advertising experiences for users. Taboola's discovery platform will be integrated across all premium brands under the AOL umbrella including AOL.com, The Huffington Post, TechCrunch, Engadget, AutoBlog, AOL Mail, and MapQuest in the United States, United Kingdom, and Canada. This will enable major brands and content marketers to reach consumers across AOL properties through sponsored content recommendations. The partnership includes desktop, tablet, mobile web, and mobile apps.