Yahoo Announces New Mobile Developer Suite

Feb 24, 2015

Yahoo, Inc. hosted more than a thousand developers, at the first Yahoo Mobile Developer Conference. The conference featured the debut of a new suite of services designed to help developers measure, advertise, monetize and enhance their mobile apps.The Yahoo Mobile Developer Suite is a step in Yahoo's evolution toward becoming a mobile-first company, and aims to demonstrate the company's investment in and commitment to its growth businesses - mobile, social, native and video.

Flurry Analytics with Explorer is an update to the Flurry Analytics product. Explorer introduces an easy-to-use data exploration interface, lets developers leverage code they've already written, and eliminates the need to build queries, wait for calculations, or implement a new SDK.

With Yahoo App Publishing developers can monetize their apps by deploying quality, native video and display ads using the combined capabilities of Yahoo Gemini, BrightRoll, and Flurry. With Yahoo Gemini, a native and mobile search marketplace, developers can acquire new users, grow engagement, and track results. Developers can buy targeted native and video advertising across Yahoo's network of premium content, Tumblr, and thousands of mobile apps. Through Yahoo App Marketing, developers can use just one platform to gain exposure to an enormous audience of highly engaged and active users across desktop, mobile and social. Developers  can also integrate Yahoo Search directly into their apps.

Flurry Pulse makes it easier for developers to share app signals with partners using just the Flurry SDK and the click of a button. Pulse can help limit SDK proliferation and engineering work by pushing signals from your app to partners.