Yahoo! Launches Digital Ad Platform

Sep 26, 2008

Yahoo! announced the launch of APT, formerly known as AMP! APT from Yahoo! is an online media, digital advertising solution. APT is designed to help with buying and selling ads online while connecting market players (publishers, advertisers, agencies, networks, partners, and developers). APT is a web-based solution and a single platform for connected digital advertising, including ad serving, ad network, and ad exchange. It is also intended to help advertisers identify audiences through geographic, demographic, and interest-based targeting while enabling publishers to monetize their content. Yahoo! will start to make the platform available to other parties including advertisers, publishers, networks, and agencies in 2009.