Calcey Technologies, the company behind social media monitoring tool Xaffo, announced two new updates for the program. The first update helps businesses obtain more brand-centric social media analytics allowing users to create brand names within Xaffo to manage web and social media properties under that brand.
The second update allows users to create a Xaffo account directly, instead of using OpenID. The company believes these updates will allow companies to keep track of social media activity for their brand's web and social media pages. These updates are available now.