Google, Inc., has announced that it has reached an agreement with XM Satellite Radio, a satellite radio service with more than seven million subscribers, to introduce and make available commercial advertising inventory on XM's non-music channels to Google's advertising base through its dMarc media network.
As part of the deal, Google advertisers will now have an automated way to reach XM's subscribers nationwide and XM will have access to Google's large and small advertisers to offer targeted messages to their subscribers. The new platform is in full production giving Google advertisers distribution through XM Satellite Radio.
The new platform is also in full production for dMarc advertisers. Google AdWords' customers will be able to place terrestrial and satellite radio spots when the dMarc platform is integrated into AdWords targeted for fourth quarter of this year.
(www.xmradio.com; www.google.com; www.dmarc.net)