Wattpad, an online community for readers and writers, has introduced the Wattpad Futures program, a simple way for writers to increase their earning potential. Through the Wattpad Futures program, interested writers can supplement their income with little effort. The program helps writers earn money by inserting ads between chapters of their Wattpad story. Every time a reader views an ad, the writer earns money.
Wattpad says the program also allows advertisers to leverage the influence and reach of storytellers to connect with millions of engaged, mobile-first millennials, and generation Z in the global Wattpad community. In-story ads are placed strategically in chapter breaks of some of the most popular stories on the platform to optimize reader engagement and meet advertisers' brand objectives including views, clicks, awareness, and favorability.
Wattpad encourages writers of all levels to share original content that inspires and entertains the Wattpad community of more than 45 million people. The new Wattpad Futures program builds on the existing tools, programs, and unique paths to monetization it's created for online writers like Brand Stories and the Wattpad Stars program.