Wrike, the work management software for high performance teams, announced the release of a new set of tools that allow video producers, editors, and business users to share feedback and collaborate on the development of video assets. Wrike says one common problem for video editors is in the collection of feedback from all stakeholders on a video. Receiving feedback through disorganized channels creates confusion for editors, but failing to collect feedback may result in mistakes or details missing from the final cut.
Video Proofing in Wrike lets project stakeholders view video files and use a selection of tools like a free-drawing pen and a comment tool to mark-up the edit at various times. The editor can reply to those comments, and mark them as resolved. Wrike also tracks versions so it's easy to compare edits and see how a project has evolved over time. It also includes a plug-in for Adobe Premiere, which will deliver briefs, comments and updates directly to an editors desktop, to help them stay connected with their team, even in the middle of lengthy editing sessions.
Wrike’s Video Proofing add on is currently available for customers of Wrike’s Wrike for Marketers platform. Trial periods are available for businesses that are new to Wrike.