WordAds: Automattic Brings Ads to Wordpress.com Users

Dec 13, 2011


According to the Wordpress.com blog, the popular blogging and website building tool is partnering with Federated Media to offer the opportunity to advertise to its bloggers. According to the post:

"We've resisted advertising so far because most of it we had seen wasn't terribly tasteful, and it seemed like Google's AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense."

Wordpress.orf users have long been able to download AdSense plug-ins and display advertising on their sites, but Wordpress.com users were left out in the advertising cold with no way to monetize their sites -- even the most wildly popular ones. Now, though, the Wordpress team thinks "we've cracked it, and we're calling it WordAds."

Interested bloggers can fill out a form and join the AdWords program. However, you must have a custom domain to participate in the program and not all will be selected: "Selection will be based on level of traffic and engagement, type of content, and language used on a blog."