Wistia Announces Enterprise Service to Enable Integration with Marketing Automation

Aug 31, 2015


Wistia, an online video marketing and analytics platform, is expanding its offering with a new Enterprise plan, designed for larger companies that will benefit from integrations with marketing automation platforms and unlimited video hosting. The Enterprise service is the Boston-based company's fourth price tier, and encompasses all existing features within the Free, Basic, and Pro offerings, including advanced video analytics, video management tools, and customizable video players.

The Enterprise plan, which starts at $300 per month, offers custom integrations with leading marketing automation platforms, Hubspot, Marketo and Pardot; while also allowing for an unlimited number of videos to be uploaded to a company's website. Through these integrations, marketers can track the videos that are being watched by their users, score leads based on viewing habits, and pull analytical data directly into the company's marketing automation platform of choice.

Among other features, with Wistia's Turnstile email collector, leads can be generated and sent through to a marketing automation platform, meaning all prospects can be managed in one place.