Widen and Capture Integration Partner to Automate Metadata Delivery From Camera to Campaign

May 01, 2018


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Widen, a provider of digital asset management (DAM) software, has partnered with Capture Integration to bring smart metadata from photoshoots to DAM. ShotFlow One, Capture Integration’s “operating system” for brand photo studios, enriches visual assets with XMP metadata automatically before they are uploaded into the Widen Collective. The metadata enables digital experiences including Shopping the Look and tap-to-buy social content.

ShotFlow One is a data management platform that enables studios to plan, monitor, and measure their photo and video production process. ShotFlow One automatically tags production data to assets at the point of capture, creating what are known as smart assets. Frequently, such data is lost after the shoot or never entered, which means that DAM librarians must “chase” it before they can load new assets into DAM. The integration between the Collective and ShotFlow One will automate metadata capture at the beginning of the content lifecycle, offering brands three significant advantages.