Widen Enterprises unveiled Portals, a new way to share and track content stored in Widen Collective, the company's flagship digital asset management (DAM) system. Portals enable marketers to curate sets of assets for dealers, franchisees, agencies, and other partners who tell their brand stories.
Portals build upon Widen collections with a more tailored and controlled way to distribute the right assets, to the right people, at the right time. Portals can host brand toolkits and guidelines, sales content, imagery for dealers, promotional materials for a product launch, and much more. They save novice users from navigating a large DAM library and enable admins to personalize assets for an audience without disturbing collections that multiple groups utilize. All Widen Portals support Widen Insights, a DAM analytics tool that tracks usage, downloads, shares, and other performance metrics.
An extension to DAM, Portals support all asset types including videos, photos, graphics, PDFs, templates, and slide decks. Thus, Portals can adapt to a wide variety of use cases.