Widen Launches New Video Asset Management Solutions for Digital Marketers

Apr 17, 2018


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Widen, a provider of digital asset management (DAM) software, introduced Video Portals and an enhanced Video Management suite. The Portals enable marketers to curate and share videos with colleagues and partners through a branded microsite optimized for online video presentation. The Video Management solution centralizes video collections, simplifies video delivery and publishing, and measures audience engagement. Both tools are now available in the Widen Collective v13.

Video Portals are microsites where marketers can highlight single videos and curate video playlists for dealers, sales teams, vendors, customers, and others. Portals can offer public access to video content or secure it behind a password. Portals work across web devices and adapt the viewing field to any screen size. Importantly, Video Portals collect analytics on video retention, loads, plays, and downloads.

Video Portals are ideal for channel marketers who create videos to educate sales partners and buyers during product launches. The Portals can also serve agencies that need a secure way to share videos with clients in a professional, branded environment. Unlike other video platforms, Portals will not distract audiences with advertisements or suggested content.

Video Portals complement the Widen Video Management solution, which enables brands to centralize and search their video content in the Widen Collective alongside photos, graphics, templates, and other assets. The solution includes rich video analytics to reveal who uses your videos when, where, and how.