Wibbitz and Rivet Smart Audio Partner to Scale Production of Multimedia News Stories with AP Content

Nov 15, 2018

Wibbitz and Rivet Smart Audio, two providers of multimedia content creation and distribution, announced a collaboration to produce daily news content combining text, video, and audio in compelling new formats for digital display.

The collaboration will leverage the Wibbitz automated video creation platform and Rivet’s audio production capabilities to provide up-to-the-minute news stories for multipurpose use across a full range of personal devices, smart screens, and public display venues. Source content for the new offering will come from The Associated Press.

The video content packages are unique in their multifunctional design, combining still images with an optional layer of text and a tightly integrated audio track. By layering the premium media assets into a single enhanced package, Wibbitz and Rivet will give publishers maximum flexibility to deploy the content across a wide range of platforms for watching, listening, and reading.

The new multimedia packages will be introduced first on AP’s Video Hub marketplace, a state-of-the-art online delivery platform that provides video content to the world’s leading digital publishers, news portals, and broadcasters. Wibbitz and Rivet also plan to expand the rollout to other syndication channels, digital media companies, and out-of-home consumer-facing platforms.

Examples of the Wibbitz-Rivet-AP content can be viewed on Rivet’s website. Customers of AP can find the new content on the Rivet Smart Audio partner page of AP Video Hub.

Related Articles

New research from Return Path provides insight into subscriber behavior during the first year after joining an email program.