Webtrends and ShopIgniter Partner to Measure Social Ecommerce Value

Jun 14, 2011

Webtrends partnered with ShopIgniter to provide a social ecommerce analytics solution to enterprises. ShopIgniter, a social ecommerce software company, and Webtrends, a provider of analytics and social engagement solutions, combined their expertise to devise a new way to understand customer value which involves purchase and product interaction with social media engagement and referral.

The solution is designed to aid both brands and retailers in measuring ROI and earned media value of social media promotions; in managing social rewards, sharable deals, and incentive programs; in understanding customers' influences across social networks and ecommerce sites; in comparing conversions to reward programs, product promotions, and fan acquisition campaigns, and in evaluating the effectiveness of social ecommerce applications in driving sales. Available at multiple pricing tiers to all ShopIgniter customers, the solution is based on the idea that customers' values lie not only in actual product spending, but in the amount of purchases they influence.

(www.shopigniter.com, www.webtrends.com)