Digital marketing company Webtrends and Ensighten, tag management and privacy solutions company, have partnered up in an effort to create a real-time mobile analytics tag management solution for both iOS and Android apps. With this tag management system, digital marketers can update in-app analytic tags immediately without having to re-compile and wait for app store approval.
Webtrends will integrate the data gained from Ensighten's mobile tagging into its advanced digital analytics technology. The new system will feature both Ensighten's "on-the-fly" tagging as well as the company's web interface. Both companies believe this will be a great tool for marketers in terms of information gained from the tagging and ease of use of the system.