Google has approved Webopedia.com, produced by QuinStreet, Inc., to participate in Google's DoubleClick Ad Exchange as a publisher. Webopedia is an online computer dictionary and internet search engine for internet terms and technical support. The publisher site's content is focused on technology topics like computer industry companies, hardware, software, and operating systems, among others.
By participating in the Ad Exchange, QuinStreet has an opportunity to increase its exposure to more advertisers and provide consumers with relevant, targeted ads. QuinStreet plans to submit additional sites from its network in sectors such as B2B, education, financial services, home services, and medical.
The Ad Exchange is a real-time online marketplace designed to help ad networks, agencies, and third-party technology providers maximize ROI. QuinStreet provides vertical marketing and online media solutions. Webopedia.com was ranked among About.com's "Top 10 Most Useful Websites, 2011" and is a core media site in QuinStreet's B2B portfolio.