WebTrends Inc., provider of web analytics and online marketing solutions, and SDL Tridion, provider of web content management solutions, have introduced WebTrends Enabler, tagging code that streamlines the integration of their marketing technologies. The WebTrends Enabler lets marketers drag and drop the tracking code onto their web sites using modular templates. The code enables the WebTrends Marketing Lab suite to monitor the sites and feed customer results and other insights into SDL Tridion solutions. The suite provides measurement, multidimensional analytics, online search optimization, and other critical online marketing resources.
(www.webtrends.com, www.sdltridion.com, www.sdl.com)