WebTrends Announces Video Tracking Solution

Jul 22, 2008

WebTrends Inc., provider of web analytics and online marketing solutions, has introduced a method of online tracking that uncovers visitor patterns and trends related to web site video across all media formats. The video tracking capabilities generate insight into online video use, providing marketers new ways to improve brand-awareness campaigns, track conversions, and understand engagement and effectiveness. Users can track visitor use, connect visitor interactions with online video to the actions they take afterwards, follow daily viewing trends and statistics, and integrate insight about video use with other online data.