WebSideStory and Atomz Form Alliance

May 20, 2003

WebSideStory, Inc., the creators of HitBox services, and Atomz, the provider of enterprise Web site management software delivered as an online service, have announced an exclusive alliance to provide businesses with an end-to-end solution for Web site search, content management, and Web analytics. Under the agreement, the companies will integrate their products and services and work on a number of joint marketing projects. By joining forces, Atomz and WebSideStory hope to provide a comprehensive, easy-to-implement solution that will help businesses improve online customer satisfaction, generate more leads and sales, and better monetize content. HitBox extends Atomz Search's reporting capabilities to include campaign ROI tracking, merchandising reports, funnel analysis, visitor segmentation, and more. Atomz will also integrate HitBox intelligence into its Atomz Publish content management system, allowing companies to get detailed, real-time insight into online visitor behavior. Using HitBox reports, companies can see which content visitors prefer, which navigational paths they take, which marketing campaigns they respond to, and more.

(http://www.atomz.com), (http://www.hitbox.com), (http://www.websidestory.com)