Web Content Management Market Worth $6.85 Billion by 2020

Jun 23, 2015


According to a new market research report "Web Content Management Market by Solution (Content Creation and Edit Tools, and Mobile Web CMS), Services (Managed Services, Support Training & Consulting), Deployment Type, User Type, Verticals, Regions - Global Forecast to 2020", published by MarketsandMarkets, the WCM market is set to grow from $3.47 Billion in 2015 to $6.85 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 14.5%.

The market report defines and segments the WCM market into various sub-segments with an analysis and forecasting of market sizes. The report also defines the driving factors for the market, restraints, and opportunities along with the current trends of adoption in this market.

The Web Content Management (WCM) Market is in its developing stage and is expected to grow extensively due to the enhancement and innovation of technology. With the high adoption of innovative technologies in organizations, the need for WCM has increased among various enterprises and small and medium businesses (SMBs). Moreover, the substantial rise in the demand of digital marketing solutions has influenced solution vendors to provide various WCM solutions, such as social media integration and web analytics. With the rising need of online presence management, WCM solutions have become imperative for businesses. In addition, organizations are largely considering customer experience management to consolidate their multi-faceted websites and demand WCM solutions equipped with features to supplement their digital marketing and multi-channel marketing.

With changing requirements such as personalized data for users, enterprises are demanding advanced content management solutions to enhance marketing activities and deliver superior customer experience, which eventually helps improve business profits. Moreover, the emergence of SaaS-based solutions and demand for integrated WCM solutions are creating opportunities for vendors and other service providers in this market.

However, the fear of losing data while transferring it from legacy systems to WCM solutions among businesses, acts as a restraint for this market. Furthermore, lesser interest has been observed among the top management for the integration of WCM in their marketing departments.