EasyAsk, a provider of information access software and Synchronized Search and Navigation, has announced that Warner Home Video Inc. (WHV) has selected EasyAsk Enterprise 9 for Warner Home Video Direct, its online B2B marketing and informational site. EasyAsk Enterprise 9, a platform that integrates enterprise search and navigation, is intended to allow WHV business partners to locate information and marketing collateral about WHV-distributed DVDs and videos, as well as promotional media such as trailers, radio scripts, and digital assets, from Warner Home Video's online B2B retail resource.
By embedding EasyAsk's precision search and dynamic navigation into its distribution site, WHV will initially provide its partners in the US advanced search, navigation, and content-promotion technology across both structured and unstructured data. WHV plans to expand the advanced functionality to its partners in Europe and Asia-Pacific as well. EasyAsk allows users to search for information using keywords, phrases, or full natural-language queries. After receiving search results that include relevant, featured, and recommended items, users can also use EasyAsk's Dynamic Navigational capabilities to explore the results by specific categories or other common characteristics.