Wapple, a software provider for mobile websites, announced its expansion in the US with the launch of a North American subsidiary headed up by Ed Hoffman. Wapple announced that the expansion was precipitated by rapid growth in the US over the last 12 months.
The subsidiary will bed led by new managing director Ed Hoffman, whose prior experience includes 2 years as vice president of sales for Netbiscuits and 2 years as director of sales at iLoop.
Wapple's products make it possible to create rich mobile websites, applications, and marketing campaigns that are automatically optimised for any mobile device. The award-winning Canvas design and publishing platform enables anyone to develop highly functional, creative and scalable mobile sites, while Architect allows companies to convert existing web content into sites optimized for mobile users.