JumpTap, Inc., a provider of mobile search and advertising, has announced a new investment from WPP, a communications services group. This investment will provide clients of WPP companies, collectively buyers of media, with access to mobile search and advertising solutions. Through this partnership, both parties will also partner to develop new techniques to target and profile customers via the mobile phone. The partnership will also focus on developing case studies with strong brands who want to market to the mobile user. WPP joins JumpTap's existing investors, including General Catalyst, Redpoint Ventures, BCE Capital, and Valhalla Partners.