WP Engine Using Amazon Web Services to Bring Voice Technology to WordPress Websites

Feb 09, 2018


BEST PRACTICES SERIES

WP Engine, a WordPress digital experience platform, announced its collaboration with Amazon Web Services (AWS) to launch the Amazon Polly plugin, which transforms text into lifelike speech. With the assistance of the Amazon Polly plugin, publishers can turn their written content into podcasts to reach consumers on the go.

Available in the WP Engine Solution Center, the Amazon Polly plugin is an open source integration for AWS’s text-to-speech functionality with WordPress, which powers 29% of the web. The Amazon Polly plugin integrates effortlessly — enabling content creators to easily add text-to-speech capabilities to any written content. With millions of voice-driven devices being shipped every year, brands need to think about building new voice-driven experiences for users. Plus, with more voice-enabled searches, brands need to build audio content that works in emerging channels such as inline audio players and podcast mobile applications.

The Amazon Polly plugin leverages AWS’s artificial intelligence (AI) services, bringing the power of AWS's natural text-to-speech technology to content on WordPress. With Amazon Polly, publishers can create podcasts available on iTunes based on the site’s WordPress taxonomy including author and category, creating targeted streams to reach audiences interested in specific topics.