WP Engine, a company that powers digital experiences for websites and applications built on the WordPress platform, announced its integration with Payment Request, a new API for the open web that allows one-tap checkout for buyers when visiting e-commerce sites. As the first managed host provider to integrate with the new API, online stores utilizing the WP Engine E-commerce Toolkit for WooCommerce will be able to deliver a better overall user experience with fast and easy payments that streamline the checkout process on shopping sites.
According to a Google study, nearly two-thirds of mobile purchases are made on mobile sites versus mobile apps, but conversion rates on mobile sites remain only 33% of that on desktops—largely due to the fact that mobile purchasers online have lacked the ability for a one-tap checkout.
Today, powered by the Payment Request API which will be supported by Google’s Chrome 53 for Android, WP Engine’s One-Tap Payment feature will allow users to do just that and improve conversions for merchants by dramatically simplifying and accelerating their checkout process. The new technology removes the need for users to enter payment and shipping details with each purchase, instead allowing end users to use payment information stored in Chrome to pay and ship with a few simple taps.