WGI Group Invests in Maxifier

Nov 13, 2012


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Maxifier, a programmatic premium optimization provider, announced an investment from WGI Group, a provider of early stage capital for internet entrepreneurs. The investment comes shortly after a strategic investment from Dentsu Digital Holdings, Inc.

Led by internet entrepreneurs Michael Walrath, Noah Goodhart, and Jonah Goodhart, WGI Group has been investing in internet and advertising companies such as BlueKai and Yext since 2007.  

Maxifier's ADMAX technology, which has been adopted by major media companies in Europe and the U.S., including Forbes and The Guardian, offers an optimization solution to increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins. 

(www.wgifund.com, www.maxifier.com)