VuePlanner Delivers Context and Brand Suitability for Pre-Buying YouTube Video Advertising Campaigns

Jun 12, 2018


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Giant Media announced the launch of VuePlanner, a transparent pre-buy planning tool for brands and agencies advertising on YouTube.

Through VuePlanner, brands and agencies gain access to a suite of tools that enable them to transparently plan down to the video level, selecting each individual YouTube video URL before the campaign is bought. VuePlanner allows buyers to hand-curate and build contextually relevant YouTube segments by using proprietary data that includes engagement, scale, sentiment, and relevancy rankings. VuePlanner calculates a VueScore placement quality metric for each campaign by processing and segmenting data from millions of videos on YouTube; scanning and filtering videos by concept and page sentiment through a partnership with IBM Watson; and a proprietary algorithm that determines content relevancy, user engagement and traffic trends over time.

Advertisers and agencies can learn more about their current YouTube campaigns for free by inputting YouTube video IDs or URLs into VuePlanner’s Placement Scan. With insights from more than 100 million monetizable YouTube videos, the tool provides an analysis of the brand suitability and contextual relevance of a sample of the videos they’ve been running TrueView ads against.

Giant Media, since 2012, has managed more than 5,000 campaigns on YouTube for 1,000 different brands.


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