Vouchfor!, Inc. launched its cloud-based referral marketing platform, Vouchfor!, which allows businesses to connect with customers over social networks and build customized local rewards programs. Designed to harness the ubiquity of social media, Vouchfor! lets customers "vouch for" the business and refer friends through a single click on Facebook, email, or Twitter, and both get rewarded.
Businesses can view a reporting interface on Vouchfor! that tracks ROI metrics and customer loyalty. The company's social referral marketing strategy is designed to eliminate the quick spike in customers that daily deals often create, says CEO John Stewart, since word of mouth referrals are more likely to result in lasting business.