Vodafone K.K. Will Change Name to SOFTBANK MOBILE Corp.

May 23, 2006

Vodafone K.K. has announced that on October 1, 2006 it will change its company name to SOFTBANK MOBILE Corp. The brand will also migrate from Vodafone to SOFTBANK, and the corporate logo will shift entirely to the design used by SOFTBANK Group companies. Preparations are underway to re-brand the 1,856 Vodafone shops nationwide and other customer touch points, and rename products and services in time for the company name change.