Vocel and Random House Announce Partnership

Dec 26, 2005


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BEST PRACTICES SERIES

Vocel, a wireless provider, and Living Language, a Random House, Inc. imprint, have partnered to put interactive language learning in consumers' pockets via mobile phones. Offered by major mobile phone carriers, and powered by Vocel's interactive push technology, Living Language mobile phone lessons are now being delivered to consumers with full audio pronunciation of hundreds of words.

The full-color Living Language lessons allow users to determine what they learn, when they learn, and how they learn it. The initial Living Language mobile phone applications, include Spanish, and English as a second language. Both applications feature more than 600 words, phrases, grammar lessons, and short readings that are sent to the user's phone over the course of the subscription. The features include audio pronunciation of all words. Consumers subscribe to the Living Language service through their mobile phone carrier and they can customize the application to learn at their own pace.

Users can choose how many questions they receive per day, what the topics are, and when the learning begins and ends each day. Practiced questions can be pushed to users throughout the day, and reminders can help distracted learners stay focused. The applications offered include interactive tutorials, flashcard learning, tests, and report cards.

(http://www.randomhouse.com/livinglanguage/;www.vocel.com)