Vistaar Technologies, Inc., a provider of price management solutions, and Open Road Integrated Media (Open Road), a digital publisher and multimedia content company, announced a partnership on a global pricing initiative to drive optimized price management of Open Road’s ebook catalog. Vistaar’s pricing technology will allow Open Road to react faster to the latest market trends and effectively scale the price management process across its entire catalog.
The Vistaar price and promotion management software platform has been configured to meet the unique requirements of companies selling digital products. The Vistaar solution for Open Road will combine multiple sources of information alongside a sophisticated mechanism for aligning pricing with consumer demand and local trends. This approach will lay the foundation and empower Open Road to effectively manage the pricing of their entire catalog.