Vision Critical, a global research technology firm, debuted a suite of market research tools called Firefly Surveys, which integrate online survey and forum functionalities as a SaaS (software as a service) model. The tools are designed to collect quantitative data and qualitative comments and discussions in order to provide companies with holistic research and promote more efficient decision making.
Firefly Surveys follows an unlimited on-demand subscription model, and is intended to serve the needs of businesses with varying sizes and market research budgets. Firefly engages consumers in independent market research surveys and offers social media-esque online discussion modules that contribute additional information to survey research. Surveys and forums can be customized to be visually engaging and themed for a certain product or brand. Reports are delivered in real time and are integrated directly within users' workflows.