Visible Technologies Expands Analytics

Jun 26, 2013

Visible Technologies, a provider of social media monitoring, analytics, and engagement for enterprise business marketers and agencies, announced it is introducing more of the power in its Visible Intelligence (VI) platform, with the addition of customizable reach metrics and multi-dimensional segmentation graphs that help marketers measure the effectiveness of social campaigns, launches, and programs.  

Visible's deeper segmentation and reach assess messaging and social conversations with expanded analytics to identify top sites with large domains, view number of Twitter followers of post authors, and get a snapshot of key website metrics. VI Platform also allows marketers to determine what information or parameters are most important to their business and tailor reach scores accordingly.