Visible Technologies has enhanced its Visible Intelligence platform, enabling businesses to make more accurate decisions based on data gathered from social media. According to Kelly Pennock, the CEO of Visible Technologies, the new platform "aggregates social media content...enhances it with business focused analytics, and then enables its distribution."
The Visible Intelligence platform will be designed to analyze large amounts of social data, and then automatically identify relevant details to determine the most influential authors. It will calculate an author's relevance and influence by evaluating his or her audience, participation, presence, and site influence. The enhanced platform will also feature competitive analytics and intelligent topic discovery.