VigLink, a platform for monetizing content-driven commerce, announced the availability of its newest solution for publishers and merchants: Trends Explorer. Slowing growth in display advertising encourages publishers to diversify revenue streams. One strategy, powered by VigLink, is to incorporate shoppable product links within their content and earn from resulting sales. VigLink’s automated technology simplifies an otherwise laborious process: VigLink Convert automatically appends tracking codes to author-placed links; VigLink Insert scans content for product mentions that should be linked and connects them to retailer pages via dynamic auction.
The new VigLink Trends Explorer reveals information about the products that are trending across its network. Where Convert and Insert amplify publisher influence after publication, VigLink Trends Explorer empowers commerce editors with insights at authoring time. VigLink aggregates data from a network of over 20 billion pages, deriving trends from reader interest in over 500 million products. Trends Explorer gives publishers access to trends from their own content as well as across the network.